Kriti Sanon on Raksha Bandhan Ad Row and Family Trolling

Kriti Sanon on Raksha Bandhan Ad Controversy: Says Her Family Faced ‘Nasty’ Online Trolling

Kriti Sanon Raksha Bandhan Ad Controversy: Bollywood actress Kriti Sanon has opened up about the online backlash she faced over a jewellery brand's Raksha Bandhan advertisement, revealing that the trolling extended beyond her to her mother and sister. During her appearance on Kareena Kapoor Khan's What Women Want podcast, the actress spoke about online abuse, gender inequality and the scrutiny women face over their clothing choices. Kriti said she was particularly disturbed when social media users directed abusive comments at her family members. She also questioned why people who frequently speak about culture and respect resort to offensive language when criticising others.

The controversy began when a Raksha Bandhan advertisement featuring Kriti's outfit triggered criticism on social media. Months later, the actress has revisited the episode, describing it as part of a larger problem involving the treatment of women in public life.

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Kriti Sanon Says Her Mother and Sister Were Targeted

During her conversation with Kareena Kapoor Khan, Kriti explained that she initially hesitated to respond publicly because she felt the issue went beyond her personal experience.

She said women are often judged for seemingly minor details, including their appearance, height, clothing and personal lives. According to Kriti, such scrutiny reflects a wider social tendency to hold women responsible for choices that should not invite personal attacks.

The actress was especially upset that the controversy led to abusive comments on her mother's and sister's social media posts.

“What is with the hate?” Kriti asked, describing how nasty some people had become online. She added that her sister had suggested turning off comments, but Kriti questioned why they should have to limit their social media activity because of other people's behaviour.

The actress said the experience disturbed her and reinforced her belief that women should stand up for themselves rather than accept harassment as a normal part of public life.

Actress Speaks About Gender Inequality and Patriarchy

Kriti also used the conversation to highlight what she sees as persistent gender inequality in society.

She observed that actors are often easy targets for online criticism and emphasised that celebrities are human beings who can be affected by hateful comments despite their public profiles.

The actress argued that women face disproportionate scrutiny over their decisions and appearances. She connected the incident to the broader influence of patriarchy, saying that deeply embedded attitudes need to be challenged repeatedly before meaningful change can happen.

Her comments shifted the focus from the advertisement itself to the nature of online criticism and the impact it can have on individuals and their families.

Kriti's remarks also raised a broader question about the difference between expressing disagreement and using abusive language to attack someone personally.

What Triggered the Raksha Bandhan Advertisement Controversy?

The controversy began when a jewellery brand released a Raksha Bandhan campaign featuring Kriti wearing a bralette-style blouse paired with a cape and a draped skirt.

Some social media users objected to the outfit, arguing that it was inappropriate for an advertisement associated with the festival. The discussion intensified as the campaign attracted criticism online.

Actor and politician Kangana Ranaut also commented on the advertisement. In a social media post, she questioned why someone would tie a rakhi to their brother while wearing what she described as a bikini or undergarments. She also called the campaign “intentionally creepy.”

The criticism turned the advertisement into a wider debate about clothing, cultural traditions and the expectations placed on women during festivals.

Kriti Sanon's Response to the Backlash

Kriti previously responded to the controversy with a note defending her clothing choice and questioning the criticism directed at her.

“Imagine being this bothered by what another woman chooses to wear. Respectfully, evolve,” she wrote.

She also clarified that she was the person who tied the rakhi and questioned why others were offended when she had no objection to the act herself.

Kriti further argued that the meaning of a festival lies in the emotions and significance attached to its traditions, rather than the clothes someone chooses to wear.

Her latest comments on What Women Want revisit the incident from a broader perspective, highlighting the emotional consequences of online abuse and the need for more respectful public conversations.

By speaking about the experience, Kriti has once again drawn attention to the pressures women face when personal choices become subjects of public debate.